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teenage cancer trust
womad festival
sir graham wylie foundation
the guest house
Place 2 Be

Our Vision

Envisioning a world where science-based sound experiences are readily available as a form of treatment for anyone in need

AjoiA takes a scientific-based approach to curate music with a clear purpose: to elevate overall well-being. Their innovative, eco-conscious wellness approach seamlessly blends music, art, and performance with cutting-edge technology, creating an environment that inspires and excites. AjoiA’s philosophy is rooted in the protection and care of all living beings and the environment.

“There is genuinely real potential in what you are trying to do and more importantly it can genuinely make a difference to people’s lives.”

Sally Heath Director of Business & Innovation, Commercial Development
Department, Surrey and Borders Partnership NHS Foundation Trust.

Our Mission

promote emotional healing, personal growth, and well-being through curated, science-based sound experiences.

Our mission is to transform the landscape of mental-health by making sound therapy available to all. We are dedicated to making the healing power of sound accessible to clinicians, allowing them to integrate it seamlessly as a complementary therapy in their practice. Simultaneously, we aim to provide the public with easy access to sound therapy as a standalone means of enhancing their physical and emotional health. We believe in the profound potential of sound to elevate well-being and strive to break down barriers to its use, creating a world where sound therapy is an accessible and effective tool for all individuals seeking healing and harmony.

“Shovell and Anthony were amazing to work with. They did three sessions: one for the guests of the recovery centre, one for all the staff, and one for the board and trustees. All of them were fantastic. My employees went on a spiritual journey where they could let their guard down and embrace their vulnerability with each other. All our guests were super happy with the experience and proud to be visited by such professionals. “

Elías Guðmundsson, CEO of Krýsuvík Recovery Center

Our Founders

Anthony Gorry


Anthony is a music and audio innovator with over 20 years of experience in the music and entertainment industry. He is the co-founder and CEO of Polyvagal Music LLC, a company that develops music and wellness technology based on the science, which he co-invented with Dr. Stephen Porges, a world-renowned behavioral neuroscientist. He is also a co-founder of AjoiA Ltd, a company that provides audio and music production services for various clients and projects.

Anthony has a proven track record of creating, producing, and composing high-quality music, experiences and audio content for some of the most successful and influential artists, brands, and media outlets in the world, such as Moby, Gwen Stefani, No Doubt, Diplo, L’Oréal, Adidas, Red Bull, and LG. He has also worked with Grammy Award winning producers and BAFTA award winning production teams, and has achieved chart-topping hits and worldwide recognition for his work. He is passionate about using music and audio as a tool for enhancing mental health, wellbeing, and social connection, and is constantly exploring new ways of applying his expertise and creativity to the field of music and wellness technology.

Andrew “Shovell” Lovell

Cofounder of ajoia

Andrew “Shovell” Lovell” is a Psychotherapeutic counsellor, Sound therapist, Craniosacral Therapist, and Somatic Experience practitioner. He has been in private practice since 2010 and has been working with children and adolescents since 2020, as a Psychotherapeutic counsellor. Alongside his private practice, Andrew collaborates with the National Health Service (N.H.S) to address complex issues like CPTSD, grief, addictions, domestic violence, depression, anxiety, and abuse.

As of 1996, Andrew became a Patron for the Centre Point charity, focusing on young people experiencing homelessness, and also serves as an ambassador for the “A DJ Saved My Life” foundation. In 2008, he initiated “Universal Rhythm,” an organization that unleashes hidden potential through drum workshops in diverse settings, including homeless centers, youth programs, prisons, schools, corporate companies, and Buddhist groups. He also actively represented the “Kick It Out” independent charity campaign against racism and inequality at sporting events. Andrew is renowned for his role as the percussionist and member of the multi-platinum and award-winning band M People. He has also collaborated with artists like Sting, The Chemical Brothers, Soul II Soul, and Dame Evelyn Glennie. Furthermore, Andrew has a background as a TV and radio presenter for the BBC.



nEcKo, is the art director of AjoiA. He combines his love for street art with research and experimentation within technological art in any of its aspects. 

With his personal work he explores and generates new dialogues, formats and creative processes based on cutting-edge technological tools.
He combines his personal research with commissioned work for different companies including Cirque du Soleil, Disney World, Aston Martin, Hard Rock, Volvo, Pacha as well as collaborating with DJ’s and renowned global musical artists.

nEcKo’s work is characterized by his search for expression combining painting, sculpture, interactivity, projection mapping, augmented reality, virtual reality, video art, 3D design, LED programming, interactive programming, design of multimedia experiential spaces and motion graphics, thus expressing his firm conviction to not being tied to any specific artistic production format or any aesthetic solution that constrains his capabilities.

Transmedia art for 21st century minds.

nEcKo combines his artistic career with creative direction with the leading company in the European Audio Visual market, Fluge, and with consultancy and advice to create volume multimedia projects for clients, entities and companies looking for cutting-edge solutions in their initiatives.

Together with Anthony and Shovell, nEcKo completes what is the the Visual Artist that is AjoiA.

AjoiA in Action

Ajoia's Global Collaborations: Bringing Immersive Sound Experiences to Audiences Around the World

The Global Exchange Conference at Disney World

Orlando Florida | The world’s largest conference founded on mental health, addiction, wellness and leadership teaching, training and the exchange of knowledge.

AjoiA introduced their multi-sensory musical experience at the Global Exchange Conference in 2022. AjoiA's presentation featured live music performances, blending modern technology with ancient influences. Participants in this presentation enjoyed an hour of relaxation with sound and music vibrations, visuals, scents, and instruments promoting mental well-being.

Krýsuvík Drug Rehabilitation Treatment Centre

Iceland | Krýsuvík is an inpatient recovery center for individuals suffering from substance misuse disorder

"We had the pleasure of having AJOIA visit my recovery center in April 2023. Andrew and Anthony were amazing to work with. They did three sessions: one for the guests of the recovery center, one for all the staff, and one for the board and trustees. All of them were fantastic. AJOIA did different themes for each group, and it was amazing to see how in tune with people they are. All our guests were super happy with the experience and proud to be visited by such professionals.

My favorite was the session with the employees, where AJOIA brought in some magic. My employees went on a spiritual journey where they could let their guard down and embrace their vulnerability with each other. It was a true honor to have Andrew and Anthony visiting us, and I hope we can do it again soon." - Elías Guðmundsson, CEO Krýsuvík Recovery Center

The Guesthouse Ocala

Florida | A premier quality treatment center for those suffering from self-defeating behaviors such as substance and process addictions that result from psychological trauma.

AjoiA showcased their flagship workshop, 'Sound Sense of Being,' transformed into a comprehensive 5-day program at The Guesthouse Ocala Trauma and Addiction Treatment Centre. Participants embarked on a journey through various experiences. The initial session focused on deep relaxation, preparing the mind and body for subsequent therapy. AjoiA's approach demonstrated remarkable success as a complementary modality, enhancing the impact of other therapeutic interventions for patients.

Yoga X Life

Newcastle Weekend Retreat | An exceptional yoga studio offering curated workshops, retreats, classes, and in-depth explorations and experiences  of the healing practices of yoga, meditation and mindfulness.

At the Yoga X Life weekend event, AjoiA curated a transformative experience titled "Sound, Ceremony, and Celebration." Their offerings included an inspiring AjoiA talk, a mesmerizing sonic journey, a guided meditation, and the captivating "Ceremony" - a Conscious Dance Music event. Participants immersed themselves in a holistic journey of sound, movement, and celebration.

Place To Be

A renowned children’s mental health charity focusing on helping pupils, families and staff in UK schools.

AjoiA presented a one-day workshop, "Sound Sense," at Place To Be Primary School. The event featured live percussion, singing, and movement to demonstrate the profound impact of music on well-being. Through engaging activities and performances, students and staff explored rhythm and melody, fostering creativity, self-expression, and a sense of community. AjoiA provided an inspiring and uplifting experience, emphasizing the transformative power of music in promoting well-being and artistic expression.

Teenage Cancer Trust, Jazz Rock 'n Raise

Newcastle | Providing care, support, and special events that connect young people living with cancer.

AjoiA took to the stage at the Teenage Cancer Trust's fund-raising gig, "Jazz Rock 'n Raise" in Newcastle 2023, performing tracks from their album. Their captivating music resonated with the audience, creating an unforgettable and energetic atmosphere. The performance showcased AjoiA's dedication to supporting vital causes through the power of music.

WOMAD Festival

‘D&Breathe’ Yoga Event | An annual, multi-day celebration of music, dance, and art attracting global performers and audiences.

AjoiA and d&b Soundscape teamed up at Womad Festival 2023, offering a unique experience – a 360° Sonic Journey and Anusara Yoga session. Cutting-edge audio technology enveloped attendees in a multidimensional sound world, enhancing their connection to music and the yoga practice. This unforgettable collaboration left participants rejuvenated and inspired.

Community Festival

Wellness Festival, Wales | London’s annual one-day “the best of new music” festival that draws a large audience into its vibrant community.

AjoiA presented an immersive experience combining live music, percussion, dance in "Ceremony," their Conscious Dance Music event. Blending ancient and modern beats, the sonic journey transcended boundaries, inviting attendees on a transformative communal journey of self-expression.

In another offering, AjoiA created a calming and therapeutic space where their healing sounds aimed to harmonize the nervous system. Their Sonic Meditation aimed to foster inner peace and connection, guiding attendees away from daily stresses. The live performance encouraged mindfulness and a deeper exploration of consciousness, aligning with the festival's holistic mission.

IFS Conference

Denver Colorado | Internal Family Systems (IFS) Conference: A multi-day clinical conference that focuses on the growth and evolution of psychotherapy from an IFS model founded by Richard Schwartz, PhD.

AjoiA's presentation at the IFS conference in Denver, Colorado, titled "Sonic Journey," was a mesmerizing exploration of the therapeutic power of sound and music. Their innovative approach to healing through sonic experiences left a lasting impression, offering attendees a new perspective on the integration of music and emotional well-being.

Defected Records Festival

Croatia | Uniting world-class talent from across the globe, Defected’s annual Croatia festival showcases the very best of dance music in a wellness setting

During their two-day Sonic immersive experience, AjoiA wove elements from their groundbreaking album, creating a sonic landscape that led festival-goers on a harmonious meditative journey. Blending live instrumentation, ambient sounds, and hypnotic rhythms, AjoiA induced deep relaxation and introspection on day one with the Sonic Journey. One day two, they held the conscious dance ceremony on the Beach Stage, and presented a fusion of intricate improvisations and crafted compositions, encouraging immersion in the present moment. Aligning with the festival's holistic mission, AjoiA's dedication to mindfulness resonated at Croatia's Defected Records Festival, delivering an otherworldly experience that merged nature, music, and self-reflection.

Experience AjoiA

Explore AjoiA’s Soundscapes and Dive into the Immersive Experiences